Alemar Marketing

Digital marketing you can follow from budget to result.

Alemar Marketing plans campaigns, runs them across paid digital channels, and reports on what the spend actually returned. One team for strategy, delivery and measurement.

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Alemar Marketing s.r.o. Kutná Hora, Czech Republic IČO 01475681

How an engagement runs

Four stages on a fixed cadence. Nothing goes live before we have agreed how it will be judged.

  1. 1PlanObjective, audience, channel mix and budget, with the measure of success written down first.
  2. 2LaunchCampaigns, tracking and reporting go live together, so the first week of data is usable.
  3. 3MeasureResults are read against the plan, separating what moved from what only looked like it moved.
  4. 4AdjustBudget shifts to what is working. The rest is retested or stopped, and the loop repeats.

What we do

Six areas of work. Most engagements combine several of them, because a campaign is only as good as the measurement sitting underneath it.

Digital marketing strategy

Where the demand is, which channels are worth funding, and what the budget should be doing over the next two or three quarters.

  • Positioning
  • Channel mix
  • Budget planning

Performance marketing

Acquisition channels structured so that spend can be traced to a result, and so that a change in the account can be attributed to a decision.

  • Paid search
  • Paid social
  • Bidding and budgets

Digital advertising

Campaign planning and ad production: formats, messaging, audiences, and the test plan that decides which of them stays live.

  • Campaign planning
  • Creative testing
  • Ad operations

Audience and market analysis

Who is actually buying, what they search for before they do, and how the offers around yours are positioned.

  • Segmentation
  • Demand research
  • Competitor mapping

Analytics and reporting

A measurement plan first, then the tracking to support it, then reporting that answers the question the business is actually asking.

  • Measurement plans
  • Tracking setup
  • Reporting

Marketing technology

The tooling underneath the work: ad platforms, analytics, CRM, and the connections that keep one system agreeing with the next.

  • Platform setup
  • Integrations
  • Data flow

Online brand strategy and digital growth consulting run alongside these, usually as part of a wider engagement rather than on their own.

How we work

Every engagement runs through the same four stages. Each one ends with something you can read: a plan, a live campaign, a report, or a decision about where the next unit of budget goes.

  1. Plan

    We agree the objective, the audience and the budget, and write down how the result will be judged before anything is launched.

  2. Launch

    Campaigns, tracking and reporting go live together, so the first week of data is usable rather than retrospective guesswork.

  3. Measure

    Results are read against the plan, not against a dashboard default. We separate what moved from what only looked like it moved.

  4. Adjust

    Budget shifts to what is working, the rest is retested or stopped, and the loop repeats on an agreed cadence.

Where we are usually brought in

Most conversations start with a specific problem rather than a blank page. These four come up most often.

Spend that cannot be explained

Budget is going out across several platforms and nobody can say which part of it is doing the work. We rebuild the measurement before touching the spend.

A channel that stopped working

Costs rise, results flatten, and the account has been edited by several hands over the years. We audit structure, audiences and creative, then rebuild in a controlled order.

Launching into a new market

A new country, segment or product line with no historical data to lean on. We plan the first campaigns as a series of deliberate tests with a budget ceiling.

Reporting nobody trusts

The ad platform, the analytics tool and the finance sheet all disagree. We settle on one set of definitions and make the tracking match them.

The company

Alemar Marketing s.r.o. is a digital marketing company registered in the Czech Republic and based in Kutná Hora. We work as an external marketing team for companies that want planning, campaign delivery and measurement handled in one place.

Our recommendations are not tied to a platform or to a media package. Where a channel is not worth funding, that is what the plan says. Where an account needs less budget rather than more, we will tell you that too.

Company details are published in full so that anyone dealing with us can verify who they are dealing with.

Read the company profile

Registered details

Legal name
Alemar Marketing s.r.o.
Registered office
Vocelova 342/3, Kutná Hora-Vnitřní Město, 284 01 Kutná Hora, Czech Republic
Identifikační číslo
01475681
Jurisdiction
Czech Republic
Activity
Digital marketing and advertising services

Tell us what you are working on

A short description of the product, the market and what you would like to change is enough to start. We reply with next steps and a proposed scope for a first stage.

Email

[email protected]

Registered office

Alemar Marketing s.r.o.
Vocelova 342/3
Kutná Hora-Vnitřní Město
284 01 Kutná Hora
Czech Republic
IČO 01475681

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